søndag den 11. marts 2007

Spis kartofler, ris eller pasta og groft brød - hver dag.

Kommetarer om kostrådet:
At flere af dem er for bredt favnene og for lidt konkrete. Kostråd er for abstrakte - man kan ikke tage dem med hjem. Priser og udbud styrer for meget hvad man handler ind og spiser til måltiderne. Kartofler bør ikke være i denne gruppe fordi en kartoffel er en kartoffel, og der kan ikke vælges grovere produkter - som der eksempelvis kan med ris. Det grove er spændende og vigtige for den stigende evidens for fuldkorns egenskaber viser vigtigheden heraf. Det vigtigste er at komme ud med eet klart budskab af gangen, så folk kan forstå og integrere et budskab af gangen.

Råd/problemer:
Fuldkornsprodukter skal opdateres til smart look som svarer til det de unge vil have. Tilgængeligehed er vigtigt, så snart kampagne kører skal man kunne få produktet. Sundere fastfood, hvor der arbejdes på attraktiv smag som tit mistes når det bliver groft og fedtfattigt. Fastfoodsteder bør arbejde med sundere initiativer, f.eks. som Sunsets "sunde pommesfrites".

Med udgangspunkt i ovennævnte kommentarer fokuseres, der her på den grove del af kostrådet:
Hvordan vi få danskerne til at spise grovere?
  • Det grove skal arbejdes hen mod bedre smag - da mange føler andre produkter smager bedre.
  • Tilgængelighed, ex. i butikker og indkøbsmuligheder, generelt.
  • Brød på skoler skal være groft - ud med bagels og pizzasnegle - ind med groft brød og gulerødder.
  • Produktudvikling: grovmel i pizzaer, groft bake-off, grove melblandinger til bagerne.
  • Arbejde med holdninger
  • Viden om at ex. mørkt brød ikke er groft, men fyldt med malt.
  • Billig toastbrød skal gøre fiberriger - altså arbejde sammen med producenterne.
  • Prisregulering - men har erhvervet interesse heri?
  • Fuldkornspølsebrød.

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Jeg blev så glad da jeg endelig så, at der er andre der ved, at mørke brød ikke er lige med grovbrød! Men men men... Sunde pomfritter fra sunset??? Kom igen! Det bliver ganske vist bagt i ovnen og det lyder jo vældig sundt - de glemmer bare at fortælle at de er blevet friturestegt inden! Fup!

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